Written by Amanda Hoffmeyer, CEO of Red Brick Partners
As the CEO of a veterinary-focused digital marketing agency, I am all too familiar with the challenges of social media, both personally and professionally. Social media is a crucial part of my daily job and an important part of my personal life.
Finding a balance between personal and professional in the 21st century can be challenging, but I’ve tested some strategies that work in my life that may help you find a healthy balance too.
We all have our own definition of how much social media is too much. And that’s okay. Everyone has a different experience and relationship with social media both personally and professionally. I found social media encroaching on my family time when I couldn’t stop looking at it. I was afraid I was missing something for work. I was afraid I was missing something that I’d find entertaining. Overall it was just producing a lot of anxiety and stealing time from my priorities, so I made a few changes:
Now that you’re being more intentional with your social content consumption, if you’re also responsible for business social management and find it interfering with your personal social media use, these next tips are for you. If you don’t manage any professional social pages, there are some helpful book recommendations you won’t want to miss at the end of this post.
One of the easiest ways to focus your social media time for personal OR professional use is through notification settings.
If you choose to silence notifications make sure you adopt new habits during working hours to ensure you are not missing notifications that are critical to your job. Another way to ensure you’re not missing anything is to implement a social media tool at work. These tools let you schedule posts, monitor comments and inboxes, and respond all in one place. This can save you a ton of time, and takes the onus off you responding to the endless chimes of social media notifications in your free time. These tools also allow teams to share responsibility for social accounts which enable you to take time off and to accept support. You can also set up auto replies on social media inboxes so you don’t have to worry that unread messages haven’t gotten a response. You can provide basic instructions for other ways to get in touch with the clinic if the request is urgent or sensitive. This can help take those important conversations off Facebook messenger and onto your corporate email.
If you’re looking for more resources on how to find a healthy place for social media in your life, here are some books and audiobooks that can help!
I welcome the opportunity for feedback on this post or to have a thoughtful discussion about setting healthy boundaries
Red Brick Partners is a veterinary-specific marketing agency with over 14 years of B2B and B2C veterinary marketing experience. We specialize in lead generation, marketing automation, and digital marketing.